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  • Kathryn Longstaff

    Lesson 7.2 – activity 1

    Watch the following advertisement for Four Seasons Hotels.  On the VLE forum:

    1. Describe what you liked
    2. Describe what you disliked
    3. Evaluate the main marketing message
    4. Discuss through the comments with other students

    Mania Ferdows
    Mania Ferdows

    I enjoyed watching the “We Are Four Seasons” video advertisement since it depicts all of the amenities provided by the hotel as well as the delight it delivers to its guests. Furthermore, the ad shows all of the counties in which the Four Seasons hotel is located. What I find fascinating is how enthusiastic all of the employees appear to be. Other than that, I enjoyed the entire video and found nothing to be objectionable. Finally, the message tries to show that The Four Seasons hotel connects you with the world, while helping/inspiring you to be your best self.

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